BRANDS

Originally founded in 1904 by Paul Cattin and Georges Christian in the Swiss town of Hölstein. By the end of the 1960s, Oris became one of the 10 largest watch companies in the world. Since the turn of the millennium, the company has concentrated on the worlds of Diving, Culture Aviaition and Motor Sports.

In 1888, Carl Friedrich Bucherer opened a jewelry and watch shop in Lucerne, and his name rapidly became a synonym for quality and originality. Since its formation more than 125 years ago, the company formed by this visionary figure has remained in the sole ownership of the Bucherer family. The surprising marriage of jeweler skills and watchmaker expertise is what made Carl F. Bucherer’s creations unique from the beginning.

Established in 1931 and now settled in Le Noirmont, Louis Erard has made these values its strength. Five flagship collections, four of which are entirely mechanical, demonstrate this unwavering commitment to Swiss Made. They make up a world of classic, refined timepieces for men and women, some with in house complications, expressed through a finely honed aesthetic. 

Located in the heart of Swiss Watchmaking in La Chaux-de-Fonds, Graham is one of the rare watch brands holding a long and rich historical background. Graham brand name was created by renown watchmaker late Georges Graham in 1695 in London. Graham brand shined over 100 year to disappear from the scene for a long time. Learn More

Filled with emotion, ELIE SAAB Timepieces are a form of expression for all those who wear them, designed to lift the spirit and exude elegance. They represent the house’s high fashion and extremely feminine, graceful persona. It is part of the traditional, true luxury of the finest quality and craftsmanship.

Inspired by the technical and artistic exuberance of Custom Car Culture, the Gorilla brand name embodies the most dominant and opposing elements of our design philosophy. In continuous oscillation throughout our creative process, these two opposing forces are the fundamental components that define Gorilla's unique character.

The company is based in a country "villa" surrounded by Gragnano’s hills, only 15 minutes away from Lucca’s old medieval town walls, in the heart of Tuscany. A land of great inspiration for Italo Fontana whose creativity is a mixture of objects, atmospheres and particular places surrounding him. Each U-BOAT creation is undoubtedly an expression of the values of Made in Tuscany around the world. Learn More